More people are playing UniWords than ever before. In the week that started on Monday 21 September, 297 new players joined UniWords, the most in any week since the game launched in December 2021 and about five times as many as a typical week in July, when 50 to 75 new players joined each week. More than 1,000 different players opened the game in the past 30 days, and they come from more than 60 countries.
Where our players are
In the past four weeks, people in more than 60 countries played UniWords. The United States is now our biggest country with 37% of active players, followed by the United Kingdom (23%), Australia (10%), Denmark (6%) and Canada (4%). New Zealand, Germany, the Philippines, South Africa and France complete the top ten.
UniWords started out as a Danish word game. Today most play is in English: from 20 to 26 September, 93% of the words players laid were in English games. The Danes have not gone anywhere, though. Over the past four weeks, the average Danish player had about 33 sessions and played for almost three hours, and Australian players averaged around three and a half hours.
Top word of the week: LAIRAGE for 162 points
The highest-scoring single word from 20 to 26 September was LAIRAGE, played on the third move of a random-board game on Tuesday 22 September. A lairage is a place where cattle or sheep are kept and rested, for example on the way to market.
The player laid six tiles down the board and finished on the E in SPEEDY. On the way, the tiles covered two triple-word squares and a double-word square. The seven letters are worth 9 points on their own, and 9 × 3 × 3 × 2 = 162. The board above is rendered from the actual game.
The rest of the week was not quiet either. The biggest single move was FATTENED, an eight-tile bingo on 21 September worth 167 points with the 50-point bonus. DOXES scored 156, INJERA and ZANIER both scored 126, and ALKANE scored 120. The longest words of the week had ten letters, among them EVOCATIONS. In total, 378 players made 21,327 moves in English games and laid 487 bingos.
Why now?
About nine in ten new players now come to UniWords without any paid advertising. Clicks from Google Search to our website were about five times higher in the four weeks to 20 September than in the four weeks before, and many of the searches that bring people here are for a word game without ads. UniWords is free, has no ads and has nothing to buy in the game, and it runs on iOS, Android and in the browser. If that sounds like what you have been looking for, you are in good company.
Join them
Play free in your browser, or get the app on the App Store or Google Play. Last fortnight’s biggest plays are in SYNCED for 216: the 10 highest-scoring words, and if you are coming from another word game, our comparison of free word game apps shows how UniWords stacks up.
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